Objective. Structured. Commercially Focused.
Many businesses are “busy” with marketing.
Few know whether it’s working.
Our structured Marketing Audit uses the Connect2Marketing A-P-I diagnostic process to provide a rigorous, evidence-based assessment of your marketing effectiveness.
What Is A Marketing Audit?
A Marketing Audit is a systematic review of:
- Market context
- Competitive position
- Customer profile
- Brand clarity
- Marketing channels
- Pricing strategy
- Sales alignment
- Measurement & ROI
It answers one question:
Is your marketing aligned to commercial ambition?
Our Audit Structure
1️⃣ External Environment
- PESTLE / macro factor review
- Market size & growth
- Sector dynamics
- Competitive landscape
2️⃣ Commercial Position
- SWOT analysis
- Product/service mix
- Pricing strategy
- Margin structure
- Market share indicators
3️⃣ Customer Analysis
- Current customer concentration (Pareto logic)
- Segmentation clarity
- Acquisition & retention performance
- Customer journey mapping
- Feedback & insight systems
4️⃣ Brand & Positioning
- Brand awareness scoring
- Differentiation clarity
- Core values alignment
- Messaging consistency
5️⃣ Channel Effectiveness
- Digital performance
- Sales channel efficiency
- Campaign ROI
- Lead conversion ratios
- Marketing spend analysis (% of turnover benchmark)
What You Receive
✔ Full written Audit Report
✔ Strengths & constraint analysis
✔ Risk identification
✔ Opportunity prioritisation
✔ Benchmark scoring
✔ Executive presentation
When Should You Commission An Audit?
- Before scaling investment
- Before hiring a marketing manager
- When growth has plateaued
- After leadership change
- Before external funding
- When marketing feels fragmented
The Value
An Audit provides clarity.
It replaces assumption with evidence and ensures that any future investment is commercially justified.